Improving guidance for business owners through a refreshed digital experience
The challenge
The Work out your business registrations tool was designed to guide business owners through determining which registrations they might need. However, it was outdated – both visually and structurally – having been built before the current business.gov.au brand guidelines.
Key usability issues included:
- Contextual help was lengthy and disconnected from the content it supported
- Users didn’t understand how their responses influenced the tool’s recommendations
- The results page was cluttered and lacked a clear sense of next steps
- Users struggled to revisit and edit previous answers
The solution
The tool was fully redesigned to align with the business.gov.au brand and improve usability. Key improvements included:
- An interactive sidebar that provides real-time feedback and registration recommendations as users progress through the tool
- A restructured results page using accordions to present registration summaries with the option to explore more detail
- Clear, grouped registration links to guide users to the appropriate provider for each requirement
- A new navigation component allowing users to return to any previous step and update their answers
These changes made the tool more intuitive, transparent, and actionable – helping users confidently navigate business registration requirements.