Seeking advice – journey maps

Project role: UX Research

As part of a user experience team at the ATO I was involved in a project exploring the user experience when seeking advice from the ATO.

These assumptive journey maps are the result of research meta-analysis work. My team and I collated findings from over fifteen different research reports to explore how members of the public seek advice from the ATO.

Individuals journey map
Individual journey map
Tax professional journey map